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2025's Most Popular Films Urged Us to Consume the Wealthy Once More. We Yet Aren't Listening.

A familiar motif permeates a host of 2025's genre movies. This concept that stretches far back to the era of the Little Tramp. Within the DCU reboot *Superman*, the evil force is a greedy, heartless billionaire using his immense fortune to smear Earth's superhero icon while manipulating world events for his own profit. In *Jurassic World: Rebirth*, the bad guy is a privileged biotech mogul spending vast sums to trap the heroes into a prehistoric death trap for his own profit. Within the animated sequel *Zootopia 2*, the antagonists are a family of ultra-rich lynxes who appropriated a kindly mom’s life-changing idea and framed her for murder, purely for their financial benefit.

A Tradition of On-Screen Elite Villainy

Within the dystopian thriller *The Running Man*, Josh Brolin embodies a affluent bad guy running a TV network that earns a fortune by exploiting and murdering people suffering through desperate poverty, while using deepfakes and a well-honed propaganda machine to depict them as selfish, shiftless, dangerous criminals. The Oz-based film *Wicked* doesn’t emphasize class division quite that directly, but its antagonists enjoy obvious luxury while preying upon and oppressing Oz's poorest citizens, driving them out of jobs and into cages or slavery. *Ne Zha 2*, the year's top movie, contrasts the tough people of a impoverished farm town against haughty aristocrats who live in lavish gold-and-jade palaces in the sky. Remarkably, the lighthearted comedy reboot *The Naked Gun* revolves around a billionaire's scheme to cause global armageddon — to make money, naturally.

There’s nothing especially new in a run of movies taking it as a given that the wealthy have too much power, lack ethics or compassion, and a endless, demanding hunger for increased fortune. "The wealthy are antagonists and scrappy underdogs are heroes" as a concept goes back to the birth of movies, with the Little Tramp's adventures contrasting his always poor Little Tramp character against tycoons, authority figures, and clueless rich men. Beginning with the Mickey Rooney/Judy Garland "Let’s put on a show" movies from that era to the 1980s dance movies that refreshed that very premise for the era of the greedy, harmful Silicon Valley antagonist, the whole legacy of cinema is replete with "eat the rich" stories, which assume that riches is at odds with basic human values, and celebrate the neutralizing, defeat, and sometimes demise of powerful, wealthy people.

The Release That Alters Little

However, for some reason, we never get around to taking down the wealthy. Every time elected officials react to a public shooting event by blaming popular entertainment, I sigh with frustration, because if people really were that susceptible — if frequent consumption to an idea via media was enough to allow it to permeate the societal mindset — undoubtedly American society would not persistently revere billionaires. But the headlines reveals every single day that a alarming number of Americans innately link affluence to smartness and value to society, even after one hundred years of cinema's biggest movies promoting the opposite.

Actually, it looks as though the endless parade of eat-the-rich storylines in American cinema has given us a pressure release that hinders substantive reform. Provided with a steady diet of largely happily-ever-after stories where the underdog wins, while the billionaires are defanged and humiliated, everyone can leave the theater feeling good about justice being served. These films are like moral fairy tales, pretending that the system works, and that determined protagonists will root out any corrupt individuals among the generally hard-working, virtuous, deserving wealthy who succeeded through sheer effort.

A Sharper Edge in 2025

Even though 2025's movies aren’t new in that respect, they do follow some modern developments among eat-the-rich stories: They’re getting more furious, more incisive, more targeted, and apparently more violent. It is seldom sufficient nowadays to see rich people learn a useful lesson in empathy, like in 1941's *Sullivan's Travels*, or lose their money to the people they exploited, like in 1983's *Trading Places*. In 2025, avaricious, malicious affluent villains were eliminated by legendary creatures (*Death of a Unicorn*) and devoured by a colossal prehistoric creature (*Jurassic World: Rebirth*). They were obliterated on a distant sphere (*Mickey 17*) and gunned down point blank on live TV (*The Running Man*). They were stabbed to death with a wine opener (*Companion*) and assaulted fatally by an ambitious rival (*Him*).

"Very few of 2025’s extremely affluent villains get the packed into a police car finale, likely due to it’s become so obvious that rich people operate under a separate justice system, and are highly probable to buy their way out."

The "off to face justice" ending fails to deliver anymore. Rather, these villains are apt to meet their end at the conclusion of their movies, often in particularly horrific, fitting ways.

Key Exclusions

Some films diverge, undoubtedly. Lex Luthor in *Superman* is simply disgraced, revealed, and dispatched to prison. Evil mastermind Julian Dillinger in *Tron: Ares* finds himself exiled to the virtual grid, where he’s clearly being saved for a follow-up film. Korda in Wes Anderson's *The Phoenician Scheme* is stripped of all his money and is reformed as a person. The wealthy lynx dynasty members in *Zootopia 2* are revealed to be culprits, but they don’t meet|avoid

About the author

Sean Harvey

A seasoned entrepreneur and business consultant with over a decade of experience in helping startups thrive.

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